I imagine that if I had unlimited funds, I would spend a significant amount of it on Erdem. Erdem Moralioğlu has built a reputation of perfectly blending the sassy he no doubt learned from Vivienne Westwood & the ultimate pretty from Diane von Furstenberg, the 2 designers that he had worked for previously before heading out to work on his own collection in 2005. Lots of pastels & pop colors, electro-graphic floral prints and lace this season. As Alexa Chung tweeted, "Erdem's show! Aaahhhh. Eyeball heaven." Agreed!